A large box of Who Gives A Crap 100% Recycled Toilet Paper with colorful wrappers - eco-friendly, biodegradable and sustainable toilet paper. Displays a badge stating

Graphic with blue background showing a toilet paper roll and black-and-white polka dot Who Gives A Crap packaging. Text reads: “48 Mega Rolls = 336 Regular Rolls.” Small text at the bottom says: “based on the sheet count of leading brands’ regular rolls (cough cough Blarmin, for example)”

Woman holds handful of colourful Who Gives a Crap recycled toilet paper rolls

Soft and scrunchable toilet paper roll held with hands

Walking woman carries containers of water on head and hip and smiles. Image by WaterAid (Abhijit). Who Gives A Crap donated 50% of profits to clean water & sanitation non-profits.

Woman collecting box of Who Gives a Crap toilet paper from front porch of home smiles as she opens box

A medium box of Who Gives A Crap 100% Recycled Toilet Paper with colourful wrappers - eco-friendly, biodegradable and sustainable toilet paper

Mega rolls

100% Recycled Toilet Paper

Our eco-friendliest rolls – soft and scrunchable mega rolls.

24 rolls $42.00

Best value

48 rolls $68.00

How we compare to other brands

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100% Recycled Toilet Paper

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About the product

Details

Mega rolls, 385 sheets
Super comfy 3-ply
3.97″x 3.97″ sized sheets
Made with 100% recycled paper (no virgin trees used!)
Biodegradable and plays well with most septic tanks

Why recycled?

Over 1 million trees are cut down every single day to make traditional toilet paper. Such a waste! Cutting down trees just for TP is a total no-no for us. That’s why we use 100% recycled materials. Helping to reduce deforestation by wiping your bum is what we’d call a yes-yes.

How does it feel?

Our toilet paper might feel a bit different since, well, it is a bit different. Most mainstream, blanket-like toilet paper comes from destroying virgin trees — and we won’t stand for that. Instead, we’ll sit down to enjoy all the good we’re doing just by using the loo.

7 x more sheets than regular rolls*

100% recycled

B Corp™ Certified for Environmental Impact

How our toilet paper rolls stack up

	Cost per 100 sheets
Who Gives A Crap	$0.42
PlantPaper	$0.86
Reel Paper	$0.58
Save Trees	$0.46
Seek Bamboo	$0.63
Lovely Poopoo	$0.47
Charmin	$0.72
Quilted Northern	$0.44
Cottonelle	$0.48
Angel Soft	$0.29
Kirkland	$0.22

*Cost per sheet compared to Who Gives A Crap 100% Recycled Toilet Paper (48 rolls) are as follows: Charmin $0.72, Cottonelle $0.48, Angel Soft $0.29, Quilted Northern $0.44. Information from top 100 brand analysis as of May 2025.

50% of profits donated

We donate 50% of profits to clean water and sanitation non-profits around the globe. So every time you use our products, you're helping the billions of people in need gain access to these life-saving services.

Our impact

This video was produced for Who Gives A Crap by BBC StoryWorks Commercial Productions. Learn how your purchase supports communities like Antonate's.

Frequently Asked Questions

How are these different from the 100% bamboo rolls?

Our 100% recycled rolls are the eco-friendliest toilet paper we make. While our bamboo TP is a bit stronger, it also costs a bit more to make. If you’re not so sure about switching, remember we offer a 100% money back guarantee!

Wait, are you recycling used toilet paper?

We understand why you might think this, but the answer is no — we use post consumer waste paper! Ok, we hear it now too. We use recycled office paper, not used toilet paper, to make our TP. Get your head out of the sewer!

Where do you get your post consumer waste paper?

Our recycled materials are sourced locally to our production facilities from schools and office buildings. It consists primarily of old office supplies like letterheads, memos and maybe even a love letter or two. We take recycled paper waste and turn it into TP gold.

Why wrap the rolls individually?

Long story short, we have to wrap our rolls in something to keep them moisture-free and hygienic. We could wrap 6 rolls together (that’s the limit), but we’d need to use a much thicker paper. The net paper used (by weight) to wrap a 6 pack in heavy duty paper vs. six individual rolls in the thin tissue paper we use is effectively the same. It’s either this or plastic — and we hate plastic

Is this TP expensive?

When it comes to price, we think our rolls are a pretty sweet deal. Most TP brands measure by cost per roll (not per sheet), so they can make single-length rolls with fewer sheets. But because we make double-length rolls (at least 370 sheets), our toilet paper may seem a bit more expensive. In reality, we’re about on par (if not more affordable) than TP you’d find at a supermarket.